Calling All Inventors

It’s been said that necessity is the mother of invention. Where's the story?4 Points Mentioned While this proverb is frequently true, I can say from my time in the consumer products industry that it isn’t always the case. Based upon marketplace staying power, Ben-Gay aspirin, Quisp and Quake cereals, and New Coke weren’t really necessities. [...]

By |2018-09-18T00:45:50+00:00August 14th, 2014|The Other Side of 50|0 Comments